The idea to incorporate musky tackle into a liquor store was originally founded by Matt Lazarski, who has successfully owned and operated The Bottle Stop LLC for almost a decade. Matt’s innovative idea to combine his liquor store and fully functional tap system evolved out of the necessity to purchase and acquire musky tackle in Central Wisconsin. Not only has Matt run a successful business in the Central Wisconsin area, he also was one of the original founders and president of the Wisconsin League of Musky Anglers (W.I.L.M.A.) which has directly helped in the conservation and restoration of muskies in the Wisconsin River.